Frequently Asked Questions

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Initial Inquiries

How is the Investment Determined?

Loxstill engagements are scoped individually rather than sold at a fixed price.

The investment is determined by the nature of the business, its current position, the complexity of the engagement, the founder’s goals, and the value of what they want to achieve.

A $35 million organization and a $35,000 business may face equally important questions, but the scale, stakes, complexity, and strategic requirements of the work are fundamentally different.

How long does the diagnostic take, start to finish?

The entire process takes 6 to 8 weeks from signed Agreement to delivery of your Curated Behavioral Strategy, with a two-week buffer built in to accommodate client-paced cadence.
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The timeline breaks down roughly as follows:

  • Week 1–2: You complete the Market Assessment and Behavioral Interview intake questionnaires at your own pace. In parallel, benchmarked market research begins on your industry.
  • Weeks 2–5: Three live Zoom sessions, spaced to give you time to reflect between conversations rather than compressing them into a single marathon.
  • Weeks 5–8: Integration of quantitative and behavioral findings, authoring of the Curated Behavioral Strategy, and delivery of all four artifacts.

The two-week accommodation window exists because the diagnostic is a process of self-examination, not a checklist. Some founders move quickly. Others need time between sessions to sit with what surfaced. Either pace is welcome, and the calendar adjusts accordingly.

What's the time commitment on my end?

Across the full diagnostic, expect to invest roughly five to seven hours of your own time. That breaks down into two parts:

Two to three hours completing the Market Assessment and Analysis questionnaire and Behavioral Interview questionnaire, at your own pace within the five-to-seven-business-day window after you receive them, and three live sessions of sixty to ninety minutes each.

Once the Curated Behavioral Strategy is complete, we reconvene for a final walkthrough of up to 90 minutes. This session is designed to review the findings, explain the strategic direction, answer questions, and make sure you understand how the different parts of the engagement connect.

Following the engagement, you’ll also receive a brief post-experience questionnaire so you can reflect on the process and provide feedback. The goal is to make the work rigorous without making it disruptive to the business you’re already running.

How is the Strategic Fidelity service priced?

Strategic Fidelity services are priced individually, based on the scope of your Curated Behavioral Strategy recommendations, not a fixed tier or rate card. Strategic Fidelity services are provided for the development and execution of a single given strategy. There are no retainer fees or subscription services built into the pricing structure.

You will always see a clear number before committing to anything. Nothing is billed by the hour or left open-ended.

Do I have to continue to Strategic Fidelity and Support?

No. The diagnostic is complete on its own, and there is no obligation — implied or otherwise — to continue.

What if I can't afford the designated investment upfront?

Payment plans are available on a case-by-case basis with deposits due before any work is started and the remaining balance due on an agreed schedule. We also offer a limited accessibility program for founders who need additional support.

If cost is a barrier, reach out — we believe it should never be the only reason good work doesn't happen.

Who is this for?

Founders who are ready to move; whether that means entering a market for the first time or repositioning something that already exists.

You don't need to have it all figured out. You do need to be past the question of whether to start.

If you're not sure whether that's you, book a vetting call and we'll figure it out together at no additional cost.

What happens in the three live sessions?

Each session runs sixty to ninety minutes over Zoom and moves through a different part of your experience as a founder.
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The first session reviews what you shared in your intake questionnaires and begins mapping how your decisions have taken shape.

The second goes further into that pattern: the choices, the reasoning behind them, and what's repeated across your business's history.
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The third completes the picture and brings everything together, closing with a summary of what's emerged.
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You don't need to prepare anything beyond your completed questionnaires. The sessions are conversations, not presentations. You'll be asked questions, and asked to think out loud.

Learn more about our methods.

Methodology

Case Study:
Hargrove Construction

A new way of seeing business

Experience Loxstill's Curated Behavioral Strategy process through a client's experience.

As always, all names and entities have been changed to maintain absolute client confidentiality. Any similar mention of real businesses, individuals, or situations is strictly coincidental.

Case Study

What happens to my data?

Everything you share is covered by a signed confidentiality agreement before the diagnostic begins. Sessions are annotated for reference as we work; video recording is optional and entirely your choice.

Once your deliverables are complete and in your hands, your private information is deleted.

If you choose to continue into Step 5, that information is retained to support the ongoing work.

Do you take on competing clients in the same market?

Every NDA covers everything: your business, your information, and everything discussed. Nothing is shared, ever, with anyone, including other clients, regardless of market overlap.

Do you have a refund policy?

If you decide to stop before your intake questionnaires are returned, you receive a full refund.

If you're on a payment plan, the initial deposit is non-refundable once work begins; no further payment is collected from you.

If you paid in full and terminate after work has started, your refund is pro-rated to reflect the work already completed and what remains undelivered.

How is this different from a business coach?

A business coach works with you as an individual: mindset, accountability, personal growth, the discipline to follow through. That work matters, and it's different from what we do.
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Loxstill works with the causal link between how you make decisions and what your business is actually producing.

We're not coaching you toward a better mindset. We're diagnosing the specific pattern behind your specific results, and building a strategy around what we find. The output is a detailed curated strategy that helps you lead your business better.

How is this different from a traditional strategy consultant?

A traditional strategy consultant typically studies your market and hands you a set of recommendations: a deck, a plan, a set of options to choose from.
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Loxstill starts from a different premise: your market position and your own decision-making are connected, and neither one fully explains your results without the other.

We diagnose the specific link between what your business is showing and how you've been deciding, then build a strategy that fits how you actually think, delivered as something you can run on immediately, not a menu to choose from.

How is this different from therapy?

Therapy works with your inner life for its own sake: your wellbeing, your relationships, how you experience being a person in the world. That work is essential, and it's not what we do.

Our diagnostic processes draw on methods used in behavioral counseling because understanding how someone actually thinks requires real listening, not a survey.

But the purpose is entirely different. Everything we surface is in service of your business: the decisions you've made, the patterns behind them, and the strategy that follows.

If something surfaces that belongs in a therapist's office, we'll say so directly; that's not territory we're equipped or licensed to work in.

Why behavioral strategy?

Because a business is the sum of thousands of decisions, and every one of those decisions was made by you. Most strategy work treats the business as if it exists apart from the person running it, as if the market alone explains where things stand. It doesn't.

Your business's current position is also a record of how you've been deciding: what you've pursued, what you've avoided, what you've repeated without noticing. The diagnostic reads your market and your decision-making because a strategy that ignores either one is incomplete before it starts.

Why can't you just write the strategy for me?

Because a strategy that doesn't account for how you actually think won't survive contact with you.

We could write something smart and generic in an afternoon. Most consultants do.

But a strategy is only as good as its execution, and execution runs through your decision-making, not around it. The diagnostic exists to find the fit between the two before we write anything, so what you receive is something you'll actually follow, not something you'll admire and quietly set aside.

What if I already know what my problem is?

You might. Founders are often right about what hurts. They're less often right about why.

The diagnostic doesn't assume you're wrong. It tests what you already believe against evidence you don't have direct access to: your market's actual position, and the pattern behind your own decisions over time.

Sometimes that confirms exactly what you suspected. Sometimes it reveals that the real issue sits one layer beneath it. Either way, you leave with something sturdier than a hunch, even a well-founded one.

It's Your Time

Learn more about what we can do for you.
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