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By the end of the diagnostic, you will understand — with evidence — how your own decision-making has shaped the current state of your business.
Not in the abstract.
Specifically: which decisions produced which outcomes, which patterns are helping you, which are working against you, and what a strategy built to fit your actual cognition would look like.
That understanding is delivered through four artifacts:
· Market Assessment and Analysis Report — your business's structural and competitive position, benchmarked against sourced external research on your industry. This is quantified evidence of where you actually stand across the five forces that shape every market: competitive rivalry, buyer power, supplier power, threat of substitution, and threat of new entry.
· Behavioral Interviews — a written analysis of your decision-making patterns, drawn from three in-depth interviews about the actual choices you have made in building your business. Delivered as diagnostic results and a diagrammed decision-making heuristic workflow — a visual map showing how your confidence, motivations, doubts, and instincts about risk connect to shape the choices you actually make.
· Integration Report — the causal link between the two. Where your business's structural position and your decision-making patterns intersect, converge, or contradict. This is the core of the diagnostic and the part no other engagement will produce for you.
· A Curated Behavioral Strategy — a suggested strategic direction built specifically to your decision-making profile, delivered in whatever form best carries it into daily use (a leadership guide, a decision-logic framework, a structured question set — the form follows the finding).
The diagnostic typically runs six to eight weeks from booking to delivery of your Curated Behavioral Strategy, with a two-week buffer built in to accommodate client-paced cadence.
The timeline breaks down roughly as follows:
· Week 1–2: You complete the Market Assessment and Behaviroal Interview intake questionnaires at your own pace. In parallel, benchmarked market research begins on your industry.
· Weeks 2–5: Three live Zoom sessions, spaced to give you time to reflect between conversations rather than compressing them into a single marathon.
· Weeks 5–8: Integration of quantitative and behavioral findings, authoring of the Curated Behavioral Strategy, and delivery of all four artifacts.
The two-week accommodation window exists because the diagnostic is a process of self-examination, not a checklist. Some founders move quickly. Others need time between sessions to sit with what surfaced. Either pace is welcome, and the calendar adjusts accordingly.
Across the full diagnostic, expect to invest roughly five to seven hours of your own time. That breaks down into two parts:
Two to three hours completing the Market Assessment and Analysis questionnaire and Behavioral Interview questionnaire, at your own pace within the five-to-seven-business-day window after you receive them, and three live sessions of sixty to ninety minutes each.
There is no work required between sessions. Once you have submitted your questionnaires, the rest of your time commitment is those three conversations.
The diagnostic is complete in itself. When you receive your four deliverables, you have everything the engagement promised: a full read on where your business stands, how your own decision-making has shaped it, and a strategy built to fit how you actually think.
There is no further obligation, and the work does not expire. You can put it into practice on your own terms, on your own timeline.
Some founders choose to continue into Step 5, Guided Execution. That step is entirely optional, priced separately based on scope, and never assumed.
Strategic Fidelity and Support services are priced individually, based on the scope of your Curated Behavioral Strategy, not a fixed tier or rate card. By the time on-going support is scoped, the diagnostic has already told us exactly what your business needs, so the price reflects that specific work. You will see a clear number before committing to anything. Nothing is billed by the hour or left open-ended.
No. The diagnostic is complete on its own, and there is no obligation — implied or otherwise — to continue.
A payment plan is available to everyone: $5,000 down, with the remaining $5,000 due on an agreed schedule. We also offer a limited accessibility program for founders who need additional support.
If cost is a barrier, reach out — we believe it should never be the only reason good work doesn't happen.
Founders who are ready to move; whether that means entering a market for the first time or repositioning something that already exists. You don't need to have it all figured out. You do need to be past the question of whether to start. If you're not sure whether that's you, book a vetting call and we'll figure it out together.
Each session runs sixty to ninety minutes over Zoom and moves through a different part of the picture.
The first session reviews what you shared in your intake questionnaires and begins mapping how your decisions have taken shape.
The second goes further into that pattern — the choices, the reasoning behind them, and what's repeated across your business's history.
The third completes the picture and brings everything together, closing with a summary of what's emerged.
You don't need to prepare anything beyond your completed questionnaires. The sessions are conversations, not presentations. You'll be asked questions, and asked to think out loud.
Everything you share is covered by a signed confidentiality agreement before the diagnostic begins. Sessions are annotated for reference as we work; video recording is optional and entirely your choice. Once your deliverables are complete and in your hands, your private information is deleted. If you choose to continue into Step 5, that information is retained to support the ongoing work.
Every NDA covers everything: your business, your information, and everything discussed. Nothing is shared, ever, with anyone, including other clients, regardless of market overlap.
If you decide to stop before your intake questionnaires are returned, you receive a full refund. If you're on the payment plan, the initial $5,000 is non-refundable once work begins, no further payment is collected from you. If you paid in full and terminate after work has started, your refund is pro-rated to reflect the work already completed and what remains undelivered.
A business coach works with you as an individual: mindset, accountability, personal growth, the discipline to follow through. That work matters, and it's different from what we do.
Loxstill works with the causal link between how you make decisions and what your business is actually producing. We're not coaching you toward a better mindset. We're diagnosing the specific pattern behind your specific results, and building a strategy around what we find. The output isn't encouragement, it's a detailed curated strategy that helps you lead your business better.
A traditional strategy consultant typically studies your market and hands you a set of recommendations: a deck, a plan, a set of options to choose from.
Loxstill starts from a different premise: your market position and your own decision-making are connected, and neither one fully explains your results without the other. We don't hand you a set of options. We diagnose the specific link between what your business is showing and how you've been deciding, then build a strategy that fits how you actually think, delivered as something you can run on immediately, not a menu to choose from.
Therapy works with your inner life for its own sake: your wellbeing, your relationships, how you experience being a person in the world. That work is essential, and it's not what we do.
Our diagnostic processes draw on methods used in behavioral counseling because understanding how someone actually thinks requires real listening, not a survey. But the purpose is entirely different. Everything we surface is in service of your business: the decisions you've made, the patterns behind them, and the strategy that follows. If something surfaces that belongs in a therapist's office, we'll say so directly, that's not territory we're equipped or licensed to work in.
Because a business is the sum of thousands of decisions, and every one of those decisions was made by you. Most strategy work treats the business as if it exists apart from the person running it, as if the market alone explains where things stand. It doesn't.
Your business's current position is also a record of how you've been deciding: what you've pursued, what you've avoided, what you've repeated without noticing. The diagnostic reads both, the market and the decision-making, because a strategy that ignores either one is incomplete before it starts.
Because a strategy that doesn't account for how you actually think won't survive contact with you.
We could write something smart and generic in an afternoon. Most consultants do.
But a strategy is only as good as its execution, and execution runs through your decision-making, not around it. The diagnostic exists to find the fit between the two before we write anything, so what you receive is something you'll actually follow, not something you'll admire and quietly set aside.
You might. Founders are often right about what hurts. They're less often right about why.
The diagnostic doesn't assume you're wrong. It tests what you already believe against evidence you don't have direct access to — your market's actual position, and the pattern behind your own decisions over time. Sometimes that confirms exactly what you suspected. Sometimes it reveals that the real issue sits one layer beneath it. Either way, you leave with something sturdier than a hunch, even a well-founded one.
Learn more about what we can do for you.
Schedule a free 30 minute conversation with us.