A closer look at our process.
Market Performance Meets Founder Perspectives

Market Assessment and Analysis: Twenty Questions, Five Sections, Two Perspectives
Every business competes within a market. The market leader secures long-term financial security, those who fall behind, lose it. Do you know how your business is performing? The Market Assessment and Analysis report is comprised of 20 industry benchmarked questions spanning five sections. The results are presented in two perspectives: the Founder's Perspective and the Quantified Metric Perspective.
Quantified Metric Perspective - How your business's key performance indicators compare to the competition.
Founder's Perspective - How you view your business's market performance from within the organization
The Market Assessment and Analysis compares perspectives to clarify the gap between business performance and founder perception. The report's findings are evidence-based, cited sources only. Loxstill provides founders with recommended next steps on identified opportunities to improve market performance.
Source Note:
Loxstill's Market Assessment and Analysis is built on Michael E. Porter's Five Forces Model, a global industry-standard used by virtually every major international business.
Behavioral Interviews: Five Decisions, Four Conversations, One Strategy
Every founder decides the fate of their business. Every decision can be reduced to a single choice between gain or loss. How a founder processes the risk associated with that decision is what determines their success or failure.
Loxstill's Behavioral Interviews are structured conversations designed to identify the core factors that influence a founder's decision-making process.
Four hour-long conversations revisit five of your most important business decisions. Loxstill's propreitary conversation-based methodology explores moments of self-efficacy, confidence, and the emotional relationship a founder has with their decisions.
The cumulative diagnostic results reveal a founder's learning heuristics, applied cognitive style, and change-based motivations that play a pivotal psychological role in the decision-making process.
Source Note:
Built on Motivational Interviewing principles from William R. Miller and Stephen Rollnick, Loxstill's interviews are always client-paced.
Source Note:
Loxstill utilizes its own privately developed diagnostic software and instrumentation to illustrate founder's cognitive and emotional decision making process.
An evidence-based foundation for your Curated Behavioral Strategy.

An integration of Market Assessment and Behavioral Interview Diagnostic Results
Loxstill integrates the Market Assessment and Analysis report findings with the Behavioral Interviews diagnostic discoveries. This combination of market analysis and cognitive-emotional insights create the evidence-based foundation of your Curated Behavioral Strategy.
At the core of our Integration Map process are two foundational conclusions in founder behavior.
1. A founder can accept market data while remaining unaware of the emotions it elicits.
2. The same founder may avoid hard decisions while remaining unaware of the financial consequences that result.
Loxstill integrates both pathways, creating a comprehensive understanding of long-term business outcomes and the emotional affect on founders and their teams.
Source Note:
Carl Rogers field-defining integration methods are combined with Carl Jung's psychodynamic consolidation frameworks.
Curated Behavioral Strategy
A founder's Curated Behavioral Strategy is delivered in a variety of forms most accessible for their identified learning style.
From a detailed leadership guide, a decision-logic flowchart, a structured question framework, or any combination of media that ensures consistent implementation of strategy for their business.
Source Note:
Loxstill's Curated Behavioral Strategy deliverables are designed with the principles of Yale University professor of statistics and information design Edward Tufte and prolific systems designer Donella Meadows.
Implement your Curated Behavioral Strategy with confidence and improve your market position.
An Option for Strategic Fidelity
Implementing change can be daunting. Loxstill offers on-going support for founders in need of additional strategic oversight during their creation of market policies that deliver change.
Founders will ideate, write, and craft their own organizational strategy that addresses market opportunities discovered in their Market Assessment and Anlaysis report.
Loxstill strategists ensure strategic fidelity by providing objective insight, preventing strategic drift, and remaining a source of informed support in accordance with the founders' Curated Behavioral Strategy.
Informed support is delivered by one-on-one weekly Zoom calls, email availability, policy review, and additional services including on-site collaboration and team coordination at additional costs.
Source Note:
Execution pricing is scoped and contracted after your Curated Behavioral Strategy is complete. The strategy's value, industry, and complexity is considered along with defined market goals and timelines.
Learn more about what we can do for you.
Schedule a free 30 minute conversation with us.